As we grow much closer to the planned launch date for our first series of our 395g – 14oz (16 ounce in candlemakers’ terms) in stainless steel paint cans, we are doing a solid run through on our intentions, goals and ambitions – as well as product details.
The GENERAL facts:
ALL candles will be at minimum 395 grams per unit. Most are weighing about 410 grams. So, 14 to 14.5 ounces per can. Being that candles are produced by weight, but sold by volume; these are all 16 fluid ounces.
We are using 100% Natural Soy Wax, made from US grown soybeans. We wanted something easier to work with, easier to clean up, burns cleaners and offers more flexibility in scenting. Our scents are all 100% natural. Because they are also skin safe (as we may use some of these in other products) they are also paraben and phthalate free. The wick is 100% cotton/paper and gauged well for the size of container. We are not using any colorants or dye, the candles are 100% natural in color.
The Stainless Steel Paint Can is our means of keeping it simple and safer. The can will not break in shipping, certainly wont shatter when being used. It may dent, or scratch; but that will not stop the candle from burning. The lid allows a firm seal to close it, so you can transport it (when NOT lit) easily without damaging the candle or anything that the wax would come into contact with otherwise. We made the label super easy to remove, using low adhesive tapes to hold it in place. Why is that you may ask. The design aesthetic of the can, though very familiar and even obvious, can blend into most home decor or can easily be dressed up to your own style. Tie a ribbon around it, wrap it with decorative cloth or paper. Get out marker or paints to apply your own design. Whatever route you go, just make sure how you dress it up does not come near the flame. With the candle inside the can, that should be easy to do.
We are leaning heavily on deeper, intense fragrances with these candles. We find these scents more sophisticated and modern while also doing better about covering up unwanted scents in your home. For now, don’t look for food or strongly floral scents from us. Do expect earthy, multi-layered and robust fragrances. Scents are a little heavy, aiming for a 10% fragrance load per candle.
There will be 8 fragrances at launch. As a follower, you are well aware ho much we like to offer variety in scents. 4 of the scents are candle friendly variations of existing fragrances we use in our soaps and beard care. WhiskeyTango is a modification of LEXINGTON; Cedar Leather is OXFORD, or most popular fragrance these days; Balsam + Cedar is our FRONTIERSMAN scent without the pine fir oil; Black Cherry Pipe Tobacco is our beloved custom order scent HOWARD’S PIPE – which is named for my father. Bamboo Forest scent is new to our beard care and soap lines as well as candles, it made it’s debut a few weeks ago with SHOWER GEL but was planned for candles all along. The final 3 are very new to us and became instant favorites of our testers. Oakmoss + Amber, Tonka + Oud and Ginger Saffron. These newest scents have great scent note descriptors within the item listings. We are working to develop the same for the other scents.
How we stack up to others:
We are new to professionally making candles, but have made them as a hobby many times over the years. Working with soy created a couple minor challenges that we are ironing out as we go. Our candles will not look machine made or poured. Each one is hand poured in very small batches, like everything else we do. This means that there may be some minor superficial imperfections here and there. Again, just like everything else we do. But, we can assure you that the performance of the burn and the fragrance is on point! They will last a good long while, burn clean and smell great. Our math shows that 80 to 110 hours of burn time can be expected. Due to the design of the can, there is a chance for some tunneling – wax staying on the side of the container as it burns. Letting the candle burn longer the first use, and each subsequent use, will reduce if not eliminate this. With the lip of the can, it has an effect on airflow which allows the sides to remain a pinch cooler, which is a factor in this. We knew this going in and that is why you get over 395 grams per candle.
Price. How much our products cost is important to us as we know it is important to you. If you browse Etsy and Amazon, you can find like candles (16 oz. soy, paint can containers) selling for $30 to $50. Ours are priced $20 to $24. We also throw in an opener, in case you don’t have one handy. Why are some of our candles more expensive? The component with the highest cost impact is the scenting oil. Those that are of a higher price had a substantially higher priced scenting formula.
Another way our candles are just like everything else we do; there is absolutely zero pretense behind our candles. Our candles smell great, look nice and perform well at a more down to earth price when compared to other like makers of candles. There are no hidden agenda, now subtle promises of anything more. Architects Digest will not call you to include your home in an upcoming feature just because you burn our candle in your home. Now, we do hope the fragrances are well enjoyed and appeal to your senses; that you are able to relax comfortable while you burn the candle or your home seems more welcoming if entertaining.
Our candles will launch officially October 28, 2020. There will be a limited supply at launch and are prepared to kick up production immediately if they sell out fast. We expect these candles to be in stock through the Holidays at adequate levels. Pre-Orders for candles will start October 22, 2020, so we can be well prepared to ship on launch day.
Thank you and I hope you are as excited as we are to bring these new candles to you.