From time to time we wish to call out what makes us different and in our eyes, better. With much of our beard care line it is almost MacIntosh to Gala comparisons (apple to apple). But sometimes there is a distinct difference that needs to be called out so you can see that there are not always equal comparisons.
We recently introduced our all new Beard Shampoo, replacing our Quotidian Beard Wash. Time was taken to research and study what is best for most beards to clean without stripping away important oils. Looking at the marketplace we saw a lot of shampoos out there that are merely a typical liquid soap with a more “guy friendly” scent. Focusing on the most popular beard shampoos and we see that they really don’t treat the beard’s hair any differently that what’s on the top of your head. Well, any bearded gent can tell you those hairs are not the same.
Here is an example of a popular brand that can be found at many common stores:
Water, Decyl Glucoside (plant-derived surfactant), Cocamidopropyl Betaine (coconut-based), Glycerin (plant-derived), Cocamidopropylamine Oxide (coconut-based), Xanthan Gum, Coco-Glucoside (coconut-based), Glyceryl Oleate, Polysorbate 20, Aloe Barbadensis Leaf Juice, Citrus Aurantifolia (Lime) Oil, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Propylene Glycol, Tocopheryl Acetate (Vitamin E), EthylhexylglycerinColorfully Named Pirate’s Brand Beard Wash – retails for $14.00 for 4 ounce bottle
Above is a very popular and well established brand’s ingredients list for their Beard Wash. They make a point of calling our what is plant based or derived. We find it easier to have all our ingredients be plant based or derived. While nothing stands out as being outright harmful to you or the environment, although there are organ toxicity concerns over Ethylhexylglycerin. With this being pretty much a standard liquid soap formula made by a larger brand we don’t see any justification in the price. A 12 ounce bottle of any popular natural shampoo brand is about $5.00.
- Beard Shampoo$9.00 – $10.00
Water, Potassium Cocoate*, Potassium Oleate*, Lauryl Betaine, Glycerin*, Macadamia Nut Oil*, Hemp Seed Oil*, Avocado Oil, Benzyl Alcohol, Potassium Palm Kernelate, Palm Kernel Acid, Decyl Glucoside, Aloe Vera Leaf, Potassium Citrate, Natural or Essential Oils for Fragrance, Panthenol (Pro-Vitamin B5) *Organic IngredientJ&L Pogonotrophics’ Beard Shampoo – retails for $8.00 for a 4 ounce bottle
Read through our ingredients, you can see that between the two shampoos, we share many of the same core ingredients. Our formula does use Xanthan Gum, which is used to give a liquid soap viscosity, nor Polysorbate 20 – an ingredient to get water and oil to mix. We also do not add Vitamin E as a whole ingredient, we do use Hemp Seed and Avocado Oils which are very high in Vitamin C as well as Omega Fatty Acids that enrich the hair. In this new formula, we also added Panthenol. Panthenol is a B5 Vitamin that helps repair the hair cuticle, which can easily be damaged by heat, sun and harsh soaps. The cuticle locks in moisture, and that is very important for your hair!
Our pricing is $6.00 less than the colorfully named pirate’s brand. We can assure you that our quality is on par, if not better; as well as we offer our Beard Shampoo in fragrances that can be mixed or matched with any of our other beard care products.
So, if the quality is comparatively close with both brands being rather natural in ingredients, why pay more? Now add in that one is a major brand that focuses on beard care and they offer a rather generic shampoo at a higher price than a small boutique shampoo with added hair nourishing ingredients; the choice should be clear.
To help in your choice, we are offering a special deal for a short period of time. Save 15% in our online shop until the end of July. Then let us know what you think of our brand…