Since we first introduced J&L Apothecary Brand back in 2017, we relied upon packaging materials we were already using for J&L Pogonotrophics. Partly because the first items were merely a new label applied to the same product we were already making. Other items, we were not all that sure how well they would be received upon hitting the market. And then, we were not sure how to best differentiate the brand yet ensure people knew it was an extension of who we already made ourselves out to be.
Customer feedback was an important factor in how we recreated J&L Apothecary’s look from the start. The biggest factor was the necessity to make it appeal to as many folks as possible by removing any gender profile. Through use, customers also told us what they liked and did not like about our bottles or jars used.
Most of our product photographs were done before we fully implemented all the packaging changes. Some packages saw a complete overhaul while others just had a color change. We are still in the process of revamping our presentation. Soon, we will work through all Cobalt packaging for the majority of products as we transition to white or clear bottles and jars. We are moving through all unique packaging at this time, which means some products may not match their photographs. Once we have completed more of this transition, we will have our photographer work on creating all new photos for all J&L Apothecary Brand products.
Another benefit has been the refinement of production methods and an increase in new ingredients in our raw materials cabinet. This has allowed us to tweak ingredients for some products to bring in better ingredients than what was being used previously. Our move to more Certified Organic Ingredients is also a factor. We rather provide a high quality organic ingredient over a less expensive non organic ingredient if how that change improves quality if there is a change at all.
These changes have not been limited to J&L Apothecary Brand. Our Beard Care line has seen upgrades as well. When we first acquired the “tottle” bottles for our lotions, it was a perfect fit for our After Shave Cream as well. And when we decided to make changes to our Beard Wash and introduce the All New Beard Shampoo and companion Beard Conditioner, the “tottle” bottle was an ideal package to help ensure users dispense the right amount, easily and with less mess. Unfortunately it migrated away from our “signature” blue bottles.
Due to supply and pricing issues we had to change our Original Beard Butter TM package to an amber jar with black lid. Nobody really noticed, but we were sad to see the blue with aluminum lids gone. Another change that is soon to come is our move from the aluminum caps for beard oils. We loved using metal as it was easily recycled as well as looked great with the blue bottles. Quality issues from our suppliers had led to us having to recycle near a third of the caps we were attempting to use. There were even cases where the caps were popping off the bottles due to temperature changes caused the caps to warp and loosen. This increase in scrap of packaging materials made the caps too costly to continue to use. Before the end of the year you wills start to see our beard oils transition to black plastic caps. We analyzed the concept of moving to droppers for our closure and felt it was still a messier mean to apply beard oil. Our reducer “shaker” insert will still be in place to ensure dosing without spilling, and less mess if you knock the bottle over.
Behind the scenes we are working on a new Original Beard Butter formula that will be vegan friendly while still performing as awesome as it already does. There may also be the addition of an all natural plant-based emulsifier to avert a repeat of our past performance issue. We pride ourselves of always providing a high quality product at a fair price, we will always work to make our products better in formula and packaging.