6 Years of Epic

Today marks our 6th Anniversary and entering the game maker 7th year of doing business. This is another milestone for us as we continue to grow and evolve yet still hold tight to our guiding principles. Early on, we noted that we are not merely using the “think outside the box” cliche; but building an entirely new box that can expand and morph into any shape necessary. In every corner we are seeing dramatic changes to how we live, communicate and work; the landscape has changed and will continue to change. It is important to us take what we have learned to use as tools for existing today and prepare ourselves as best as we can for tomorrow.

Six years is not a long time at all when you sit to think about it. In the last 6 years we carved out a name for ourselves as we built our reputation. During these 6 years we saw a lot of similar brands making much of the same products come on big and disappear without a trace. It was important for us to not make a big splash when we entered the market; it could easily be why we are still here. Our mission now is to stand proud of what we have accomplished and spread the word more openly; to start making a splash.

Truly, we do know why we are still here. We are here because of you and your continued support. You have told us what you like and what you don’t like; with your dollars and with your voice. You also told us what you want to see from us and we listened. What you asked of us is behind most of the new products we have introduced. You are a huge driving force for us, and that is how it should be.

As we have said, we are not a lifestyle brand. We are all about making a product that is better than the average and sell it at a lower price. We want you to feel special every day, and that is what is behind our BE YOU : BE EPIC motto. While others push a mystique as a goal for you to achieve, we feel that you are amazing as you are and deserve to feel that every day. Like us, as a business, there is always room for improvement and growth, but that should never lessen who we are right now.

We expect to be around for more years to come with your engagement and support. You are like our family. Our goal is to bring even more people into our family. Along with that, we hope to continue to innovate and develop new and useful products as we grow.

Thank you very much,
John C Dodge
Founder & Proprietor

2020: Year in Preview

The first few months of any year is a time to regroup, refocus and energize to take on all the new challenges that a new year brings. Typically, these are the slowest months of the year in regards to sales and productivity; but not for planning and strategy building. We have a lot of aspirations for this year, as well as some solid goals that we must meet.

This year we are changing a few things in regards to how we promote ourselves. Our newsletters will become monthly and will operate like a newsletter. Much of what each email will contain will be pulled from our blog as well as unique information to be shared first in the newsletter. There will then by a few special emails that will strongly feature products and services. These will be tied to busier times of the year.

We also plan to become more aggressive with our social media presence. This has been something we have been inconsistent with since the beginning. Although J&L is often referenced as a “we”, in reality it is only one person juggling the majority of activities. After production, administrative and operational tasks, there is little time made available for social media posts. Now that I have refined some processes there will be more time for mapping our on-line presence on Facebook, Instagram, Twitter and even here on our blog.

Changes to our Festival Participation

Many of our most loyal customer came to us from meeting us at area Festivals and Pop-Ups over the years. It had been or focus to use such events as a means to not only make money, but to be a marketing tool. Having a physical presence where you can meet people face to face helps build a reputation and trust. With the changes in how city street festivals are managed and promoted, we are see a decline in sales from these events in direct correlation to the attendance numbers. This specifically boils down to “bang for the buck”. If we don’t make enough money being there, we are not going to come back.

Although these festivals are well attended overall, most of the attraction is around food, drink and entertainment. Merchants are not valued by the promoters and organizers in conjunction with fewer attendees coming to shop the merchants and see the artists. For these reasons, we are not doing anywhere as many festivals as we have in the past. In fact, we will only plan to take part in Andersonville Midsommarfest, Jarvis Square Music & Arts Fest and possibly Andersonville Arts Week.

Along with our new position on festival appearances, we will no longer take part in farmer’s markets, small bazaars and socials. Most of these are too tiny to drive traffic, are too narrow in appeal while providing less space for presentation. Another issue with such events are the hours of operation are very brief, sometimes as little as 4 hours on one day.

Factory Store Concept

The drawbacks we experienced this year greatly affected our plans for 2019. Our hopes were to have a dedicated space to not only sell our products, but to make them. It was important that we performed well enough in the scheduled events to have the funds to make this happen. This was a major setback for us, but not a defeat. We are going back to our whiteboard and rethink this plan for this year.

Place the Spotlight on Online Sales

For 2020 we will put more energy behind those areas where we are experiencing significant growth. Our online sales grew tremendously in 2019. This was done with zero advertising! This year we plan to bring back an advertising budget and place a more concentrated effort into our messages – micro and macro. From images to written content, we will strive to build a cohesive message that captures our values and our mission while genuinely representing our brands.

A New Business Plan to Guide Us

During these quieter months, we will be drafting a new business plan. Our initial business plan drove us to where we are today, but it is no longer relevant to where we need to go next. We have a strong proof of concept and a solid history to pull from in creating our driving vision for the coming years.

An essential focus will be financial stability and a restructure of any debt. As we have been a genuine bootstrap business, relying on personal funds and credit to build J&L, we have incurred a realistically small debt that carries higher interest rates than other forms of credit. By moving that debt to a new loan with a much lower interest rate, we will free up cash for all the things we wish to do this year. Our current debt is all in revolving credit, a micro loan will allow smaller payments with a solid pay off timeline, a much smarter way to handle it.

We are also opening ourselves up to the idea of a partnership or single investor situation. Bringing in a fresh voice that can also help drive this bus would be very beneficial if the terms are right. It will be imperative that anyone that wishes to become part of our family must like us as we are yet can further our growth and fine tune what we have already. Our customers pretty much like us as we are, we do not wish to alienate them as they have been a driving force for us all along.

At this point in our journey we are not in a critical or dire situation. Our needs at this point are purely to make a substantial jump in our growth. We feel this is a wise move to make at this moment and it can open us up for more rapid growth. We are not looking to dominate, we are merely seeking a higher level of stability. There are a lot of plans we have around new products and improvements for current products that we wish to bring to the marketplace. Once we have achieved those goals, we can then focus solely on improving other areas of our operations as we maintain our catalog of goods. Although, we know that our offerings must be flexible to satisfy changes in tastes and trends.

Products and Product Changes on the Horizon

We have mentioned some of these before with a few of them having been planned for 2019.

First off is Natural Deodorant. This has been heavily requested and something that makes sense for us to get into. We don’t plan to go big, just a couple sensible options.

We had talked about Toothpaste in the past. While it is still being worked on, it is not a huge priority for us.

Liquid Shampoos and Conditioners will return this spring. Production has already started and we have items ready to sell, but we are waiting for “creative” department to do some photos so we can get them out there for sale. We have dropped the plan for solid conditioner as it is not mass production friendly. There will be changes to our Shampoo Bar line with the dropping AMP, reformulating QUENCH as well as SHOCK. We are also considering doing a combo bar or FIXER/BALANCE to address itchy/oily scalp.

Sustainability has always been important to us, but due to our size it has been a very expensive component. This year is where we plan to move away from as much plastic as possible, or at least minimize the amount. This is leading to our revamped concept with liquid soaps. This spring we are going to start using a pouch format for liquid soaps that can re-fill any style of liquid soap dispenser or bottle. This will allow us to keep the price lower as well as reduce the total weight of plastic we are currently using.

Solid Cologne/Fragrance has been immensely popular for us. We are planning to put more energy behind this line with new unique fragrances and new “air tight” packaging. Formulas will see a boost in fragrance strength as feedback has been that they are a tad light.

We will be bringing back Salt Scrubs. This was a line that was badly affected by doing festivals as the heat was causing the sugar to melt. We are removing sugar, and going back to just salt. Scrubs will remain a small-run product that will see very tight inventory levels. Essentially, they will be made to order.

We do have plans to introduce new scents as we are retiring a couple. Tarocco and Citrus Grove have ceased production. Remaining inventory is currently clearance priced. Absinthe & Leather are moving to Expanded Assortment – only available as scented to order. Lakeside and Seaside will be expanded into Beard Care and in more Apothecary items. They were well received as Solid Colognes last year. Also popular as a cologne, Aruba will be introduced as our official new scent of 2020. Expect to see this in all Beard Oil formulas, Original Beard Butter, Shower Wash and Bar Soap.

Expect Expanded Assortment to come to Shower Wash and Body Mist. With other planned changes in production, we intend to make it easier to scent a product on demand wherever possible. A system we are developing will make it possible to maintain an inventory of unscented items with a scent blend “dose” that we can mix-in just before shipping. This is part of our desire to offer more options while keeping prices lower.

In Closing

We are about to reach the end of our 6th year. Through these years we have seen quite a few similar businesses come and go. We cannot express how thankful we are that we are still here and are in a position to consider further growth. What was meant to be a tiny little hobby for myself as grown into a very unique brand that is changing how we all look at personal care. We stand firm that there is absolutely NO REASON to pay so much for premium quality natural products. It boggles my mind to see a shampoo that costs $50 (11 fl oz) and is no better in performance than anything we have every made. Yet there are still beard oils out there that charge $40/ounce for glycerin with aloe and a few drops of specialty oils. This past year I was reminded why what I do matters to so many people. I hope this year, that with your support, we are able to reach our modest goals. You got us here, and we hope to remain a force in the personal care industry. When we have big name brands “borrow” from us, and are even beating us with their forgeries, we will keep making our mark!

A heartfelt thank you to all of you,
John C Dodge
Founder, J&L Pogonotrophics LLC

Reflection and a Peek Into 2020

2019 was another good year for us when looking at the big picture. Although we had some great wins, there were certainly some opportunities this year.

Any business’s 5th year is a mixed bag full of growing pains. It has been no different for us. We were presented with some challenges that we may not have handled at our best as well as amazing wins. Through the year we added a lot of new features and benefits to our online store, and have changed how we handle our Festival and limited Pop-Ups.

This year we introduced gift credit [cards], product subscriptions, order specific automatic reward emails and a shopping membership club. Little by little we have been updating our product information within our website to provide more information in a less cluttered manner. All of these things will continue through 2020, but there may be further improvement tweaks to how the operate. We know not all things are for all people, but it is awesome to have options. And, every option we offer allows the shopper to have the experience that suits them best.

Our biggest challenge this year came from our Festival participation. As much as these can be a huge business driver for us, they can also be very problematic. Too many factors can create a negative experience for us as well as those shopping with us. This year we had to deal with unruly crowds that blocked access to our booth, poor assigned booth locations that made interactions with shoppers near impossible, and poor weather that kept people away from the festival entirely. As these outings are very traffic driven, fewer people in attendance means fewer sales. With the comparatively lower average price per item, we have to work harder than many vendors to break even at these festivals. Anything that negatively affects our ability to engage with those attending can means a loss for us. To be fully transparent, we only had 2 successful outings this year.

Despite the troubles with events, our on-line business saw substantial growth. This is ultimately where we need to be until we have a brick & mortar location. While the events do a great job an introducing us and providing a means to interact with us and our products, they do not provide consistency. Seeing our online business grow allows us to plan and understand trends more accurately. This is how we can gauge customer loyalty and truly see what sells and does not sell.

Looking Forward

For 2020 we are revamping our involvement with outdoor festivals. We will only participate in those that genuinely support their vendors. We plan to take part in a couple maker-seller events instead of “street festivals”. Such events focus on vendors like us, and are not about selling beer and providing top-notch entertainment. Through other vendors, we have been encouraged to take part in such events.

2020 will be a year of change for us. It is true that we have been a constantly evolving organization, but this year we intend to fully revamp our J&L APOTHECARY branding as well as overhaul many products to make them more sustainable and environmentally friendly. This has been important for us from the start, but when you are a tiny business it is financially difficult to procure GREEN packaging. As me move through existing packaging we will transition to more metal, more glass and more easily recycled plastics. We also plan to take steps to reduce shipping costs as well as end user plastics by offering a “re-fill” concept for liquid products. This will allow us to sell you a larger capacity product that you can easily store in your home and fill any bottle of your choice, or buy a more decorative bottle from us.

Over the last few months we have moved to a wax paper packaging for bar soaps. The wax is an organic material that protect the product from moisture and along with the paper, it is biodegradable as well. Unfortunately, we cannot move entirely away from plastic, as the trade offs lead to heavier products that are more expensive to ship and are may break in transit or in your home. The majority of our products are intended for use in bathrooms where water and glass can be a major hazard.

This new year will also kick off our plans to restructure our debt to free up cash flow. The measures we plan to take will allow us to advertise more which will gain us new customers as well as permit us to improve many aspects of our business – from supply chain to administrative.

We are also willing to explore other means of increasing our capital. This can be done through various investment opportunities or bringing on board an equity partner. These are options we are still sorting out and will consider if presented to us.

Expect to see a lot of new fragrances coming over the year. We plan to expand the use of 3 scents we tested this summer and we have a few more in development. We intend to make it easier to offer more options in fragrance through a “scent to order” system that can be implemented for online as well as in person sales. Many of our oils and liquid soaps can quickly scented on the fly as needed. This will allow us to reduce waste while offering more options. This system will roll out over the year as well sell through existing inventory and transition to the “re-fill” system.

Our mission for 2020 and beyond is to:

  • Continually improve our products, packaging and other offerings to be an even better option
  • To improve the shopping experiences online and in person
  • Free up cash flow to streamline our operations and support continued growth
  • Introduce new and improved products that further reflect our core values
  • Maintain our premium quality while still offering a more affordable price
  • Further violate expectations of our industry – to be even more visionary and breaking barriers

Thank you!

Since our launch we have seen real competitors come and go. They flash big with a lot of fanfare and advertising to then fade into oblivion. Many of them relied upon gimmicks or lacked originality when it came to their products or their image. We are still here! Despite some challenges we are stable and we are growing every day.

We are very humbled by our success up to this point. What was meant to be just a little “side gig” has become a full-time business. Although we are tiny and have taken our time to grow, we feel we are poised to break through this year. The last 5 years was like a BETA test in some ways. We offered a functional product and relied upon your feedback to make it better. We feel that this coming year we are finally able to come out of beta, and release a robust and complete experience for everyone. To those who tried us early on and was not impressed, check us out now! We are only going to get even better!

2019-2020 NPD Roadmap

Yes, the headline reads more like a business plan than an informational post. That is intentional as this is a more formal piece on where we are heading as we go into our busiest time of the year.

NPD = New Product Development. This will layout what our plans for new products that in the works for the upcoming 6 to 9 month period beginning July 2019.

BODY BUTTER & BATH BUTTER – available now

These have been in the works for the last year and have finally launched. The Body Butter was a bit premature as we had a huge “A-Ha!” moment. We have retooled the base formula of our Beard Butter into an amazing skin cream for superior moisturizing.

The Bath Butter was actually slow in development but we finally got around to actually producing it. This is a body cleansing cream with Himalayan salt for exfoliating and softening. This will be available in “flavors” that will be unique [for now] to this product line.

MEN’S UTILITY SOAP BAR – plan is for November 2019

We have been tossing around the idea for this product for some time, repeatedly pushing it off. The concept is a soap bar that is ideal for hair and skin. Intended to be launched with our Bar Shampoo, we held off as we wished to not overwhelm the market at the time. Many men like to keep it simple and have one product that does all their bath time cleaning. Where many of these bars that are already on the market do the duty with varying levels of mediocrity, we will get down to the skin and hair basics to create a product that has the right levels of what will work best for head, beard and skin. Using some of our newest ingredients that bring out the best in your skin in hair and pack them into a clean, organic soap bar. These bars will lather great, rinse away easily and come in our most popular J&L Pogonotrophics’ fragrances.

DEODORANT STICK – February 2020, maybe

Another project that has been in the works for some time. We have looked at numerous recipes and like everything else we do, we look into the core ingredients that will best suit the job of keeping BO at bay while not being greasy or irritate sensitive skin. We plan to bring 2 to 3 variants to market that will give options in performance and fragrance.

“JUNK OIL” CREAM – Fall 2019

It has been requested that we make a cream or balm version of our JUNK OIL. We have a name selected for this product that will be just as fun and attention grabbing as Junk Oil has been. The idea is to have a thick lotion like deodorizing item that is natural/organic, safe for the most intimate of areas, does not feel greasy and most of all, does the job of keeping you fresh “down there”.

FRAGRANCES & FLAVORS – FALL 2019

As part of our plan to always bring variety to our fragrance offerings we will be retiring a couple fragrances at the Holidays to make room for new scents. The plan is to rotate out some scents after 2 years. This year we will say farewell to TAROCCO and CITRUS GROVE. Tarocco will remain as a custom order scent for Beard Oils & Beard Butter. At this time we have ceased production of these 2 scents. LONDON may also be retired as well.

We are currently testing new scents to bring forward. Some are already out there in select products to test the public’s reaction. So far, ARUBA looks like it may be a winner for J&L Apothecary products, but we don’t see it being a great fit for Beard Care products.

Lip Balms will see TWISTED MINT and PINK GRAPEFRUIT come to an end. DREAMSICLE will launch this fall. CUCUMBER MINT is also on the horizon. Expect a couple more flavors to be added. We also plan to introduce new sets with exclusive flavors.

Solid Cologne has been very popular and we hope to expand this line with more fragrances from our current assortment as well as try new ones. Solid Cologne has been a means for us to test new ideas for fragrance. If we get plenty of positive feedback from a new cologne scent, we begin to share it with other lines.

“BUG REPELLENT SPRAY” – SPRING 2020

This is likely the product that we have been working on the longest. We intended to launch it this summer but we had too much on our plate and shelved it to be launched Spring 2020. This spray will be 100% natural, safe for you and your pets, and safe for most fabrics as well.

Recently we took a camping trip where we were able to field test our formula. It performed very well, keeping flies, moths, beetles and mosquitoes at bay. A simple spray over exposed areas and at the feet lasted for hours before reapplication was necessary. The blend of essential oils smell pleasant to you but offends the bugs enough to keep them away. The formula is light, water based and does not require shaking before each use.

PRIMP & JOL

This retail concept, as first introduced, is postponed indefinitely. Our Pop-Up this past Holiday season taught us a lot and has inspired us to re-tool this concept. Our focus will be to create a production facility that we can open to the public for shopping as well as demonstrations and group activities around personal care, grooming and self care. By doing this we feel we are capturing more of what “Jol” means as we create a fun environment to explore us and our products as well as yourself. Depending on how well we do going into this coming holiday season will determine how soon we can make this happen. If only we can flip a switch and make it happen today!

SUMMARY

Much of what is listed here are ideas that we have had since the launch of J&L Apothecary. We feel that once these products are completed and introduced we will then put our focus on improving the products we already offer, update packaging to be more environmentally friendly and challenge ourselves with expanding our customer base. 2020 may see us pull back from doing Chicago street festivals and focus on retail outlets that take less physical drain on us and presents our products in a better fashion. Festivals are fun; but they are a lot of work to prepare for as well as operate. The sun and heat are not ideal environments for our products, which have caused quality issues for some items. Fluctuations in weather affects how well we perform at these festivals and due to their costs to participate, we cannot risk rainy weekends that soak us and keep shoppers at home.

We hope you appreciate our roadmap and are excited for what we plan to bring to you. In some ways this is the fruition of our “Phase 2” as we plan for “Phase 3”.

Thank you, John & Larry – and the J&L Family

Be You: Be Epic!

It is a simple statement but with a massive meaning to us here at J&L.

Being gents with rather big beards we often had our beards described by others as being epic. Having an “epic beard” became a thing. Starting out as a beard care brand we wanted to help others have epic beards too; and not just because they were substantially longer or fuller. We felt that every man with a beard was showing their own definition of epic. BE EPIC became our tag line, motto and a big part of our philosophy as we wished to show our support for every man’s unique qualities.

After launching J&L Apothecary we felt that the beard reference hidden in “Be Epic” would not suit the brand. Instead we focused on how these personal care basics were good for all people regardless of their gender or gender representation. We all have skin, most have hair and we all need to take care of it. We went with “Personal Care for EVERY Body” as our tag line.

I was never genuinely happy with it, but it was something that sent a message that anybody can benefit from our products. But, it didn’t send that same positive message nor did it feel inclusive. Where “Be Epic!” was empowering, “EVERY body” was meh.

A good friend and advisor asked why I did not continue to use Be Epic for J&L Apothecary. I described how I perceived its meaning as a reason why I was not using it. She instantly dismissed my line of thinking. She reminded me of what my philosophies were behind telling everybody to Be Epic. That it was not telling people that my products were going to make you epic, its letting folks know to continue being epic because they already are. She said to me that I was sending a message letting people know that being yourself is the best thing in the world they can do for themselves; that personal care is an important part of self care.

Be You – be everything you are. Be the amazing unique you and not feel the need to try to be anything more or less than that.

Be Epic – because you are. You are full of great things and your imperfections make you even greater. Tell your story, it is just as interesting as Beowulf’s and others will appreciate it as it is.

How does our brand fit into this? After all, we are not telling you our products will make you Epic. We feel that there are so many components to help you express yourself through personal care. Other brands directly or indirectly tell you that you need to look, act, or BE a certain way; and that their products will achieve that for you – directly or indirectly. We would rather say you are the best way, YOUR way; and we may have a product that compliments it in a means that you are happy with. By offering choices that most others do not, offering them at a price less than most premium or luxury brands and with equal or greater quality so you get the most out of your personal care routine.

This is why we say:

BE YOU: BE EPIC!

Brand Loyalty

A big hurdle for any new maker bringing their brand into the even the smallest of local markets is dealing with brand loyalty of potential customers. When releasing a new product or an entire line of goods you not only have the challenge to reaching all potential customers, but overcoming objections from brand loyalists.

There is a level of bias that one will have with a product they have found to be reliable, dependable and some level of value. They are less likely to take a look, sample or try something new. Even if it is very likely it could exceed any of their expectations.

As a seller, you cannot “hard sell” to these customers. You risk annoying them which can easily lead to low reviews for your products or brand. Some of these people are open to samples and other incentives to try your product. They may be skeptical, but will give it a chance.

Studies show that roughly 47% of men and 48% of women describe themselves as being brand loyal for their personal care needs. This roughly translates to half of all our potential customers are less likely to try our products and can easily be turned away from our brand if we push to gain their business.

To grow our business we must overcome as much brand loyalty as we can to gain new customers. Today, this is our biggest challenge. For us to break from being the strong local brand we are for our niche of a very crowded industry to a more valued brand in other markets we need to be able to add more repeat customers.

We love our loyal customers, they give us the most feedback and encouragement to drive forward with everything we do. Being realists as well as wishing to promote a more open market, we believe we do not need to be all things to all our current and future customers. That to erode away brand loyalty and promote a broad variety of brands, makers and products to be found in every home. To have choice for your personal care needs that suits to needs as they sway and change from day to day, week to week.

When promoting self care through personal care, it is important that the products you are using not only take care of the specific need for that item but it supports or enhances your being for that day. This could easily mean that one product from one brand relaxes you on a stressful day and that another product from another brand invigorates you on a day you are feeling sluggish. With this view we feel there is room for more brands in every home which all can do well in the marketplace and genuinely satisfy the consumer’s needs. This will permit us to grow and reach new customers and be around longer for those who already love our products.

What’s happening in August

July was a very busy month around here. We began work on our Subscription service as well as completed development of our new Shampoo Bars which are coming very soon to our store. There has been a lot of work planning and pulling together details for Primp & Jol and we hope to have exciting news to share on that in a week or so. Our long term pop-up for testing will be able to launch once we get all the paperwork together and get our business license approved. To prepare for that, we have been bulking up on supplies and making as much product as we can.

This July was also our busiest July ever for online sales. We like to think it is because of our improved website combined with increases exposure. Our “new customer” percentage grew as well!

Work is also beginning on securing our intellectual property. We plan to contact any maker that has been making or selling a product that they call “beard butter”. We may not be able to claim the formula, but we can certainly make the claim to the name. It is a tough stance that we have to take but it is necessary to ensure a fair marketplace. Our hopes our that we can come to an agreement with these makers to allow them to use the name as long as we are compensated for the use. I am sure anyone out there that created something unique and different would feel the same way we do here at J&L.

Our next Pop-Up at a festival is coming August 11 – 12 at Retro on Roscoe. We had a good time last year and felt we would give it a go again. Classic cars, classic music and lots of good food – plus us!

Keep your eye on our Facebook or the online store for when the Shampoo Bars become available. We will post a story soon as well so you can learn all the details about what you would want a bar shampoo.

Thank you,
John

New Products in the Works: Shampoo Bars, Natural Deodorant

We have been toying with the idea of making a couple items for quite a long time and until recently felt it was beyond what people are interested in at the time. Recently personal care trends have caught up with our ideas and we will explore bringing these products to market. The products are Shampoo Bars and Solid Deodorants. We have had an increase of interest expressed around these products which is leading to us add them to our assortment.

Shampoo was strictly made in a bar form until the 1940s when liquid soaps became more available. The current resurgence in popularity of solid shampoo comes from a growing demand for more natural products combined with reducing the reliance upon plastic bottles. One bar of shampoo can replace 3 bottles of liquid shampoo. As ingredients go, hard soaps rely upon natural oils and butters over synthesized ingredients to achieve great hair and scalp. Today we can combine the best of both worlds by adding environment and body safe additives to natural oil hard soaps to ensure a rich lather, solid conditioning and voluminous body.

We are working on a base formula that can then be adapted to target your hair and scalp needs from dry to oily. We will rely upon the power of essentials oils to narrow in and tackle each need as well as offer a pleasant aroma. Our mission is to have these available as we enter Autumn.

Natural Deodorant is a little trickier to get people to try. Many people have relied upon antiperspirants for many years and have not noticed why these are not an ideal product to manage and prevent body odor. Where a deodorant uses mainly alcohol bases and perfumes to cover your scent, antiperspirants rely upon a crude function of putting tiny solids into your pores to act as a dam to block sweat. Science has proven that all this does is force your body to make more sweat to “unclog” the pores. The rest of the work an antiperspirants does is identical to that of a deodorant – cover of scent with perfume and kill bacterial with alcohol.

Why is this process not so ideal? The answer is simple, clogging your pores is counter productive if your body is only going to fight harder to sweat. Alcohol will dry and irritate your skin; and the perfumes are often doing the same with no other added benefit. A natural deodorant relies upon the properties of the ingredients that are naturally anti-bacterial and anti-fungal while they also offer great scents and other skin benefits. While they may not stop the sweat they will lead to less sweat being produced and allowing you to manage your perspiration better in other means. Doing an under arm detox will help you transition to natural deodorants. We will share the simple process later, when we launch our natural deodorant.

We will be hard at work developing these items and rely upon proven science and recipes to begin our testing and then detail them to meet our expectations. As like all of our products, they will be more affordable natural alternatives to major brands as well as other specialty makers as part of our mission to help every body be epic.

 

Summer is nearly upon us

The very hectic we were having here has come to a close. It all started with preparing for and taking part in the Andersonville Farmer’s Market as a spotlight vendor. This far exceeded our expectations. We made lots of new friends and built up hype for a future step for us.

The rest of the week up to today was spent with family and friends to acknowledge the start of the season and reflection on what Memorial Day means to us. To close it out, we huddled with our dearest of friends for a quiet evening.

We hope you all respectfully acknowledge the day as well as had a wonderful time with your family and friends.

Our store is up and running well. Hard to believe it has only been a few weeks. Some additions and improvements will continue to trickle in as we go forward. Plan is to have all modules in place by the end of August so we can be well prepared for the holidays. You’ll certainly enjoy these new features as we bring them on board.

Thank you,

John

And we’re live…

Welcome!

It has been about 2 months or so in the making to get to this point. A lot of nights where I was felt brain dead after working on this all day. I am happy with what we have and excited as can be about what we will be bringing later. This new set-up will allow us to quickly adapt and change to the trends of the marketplace. We like to try to be ahead of trends, but sometimes that scares people. Folks don’t always react favorable to “different”.

Take a stroll, check it all out and please do let us know what you think.

Sincerely,

John