July was a very busy month around here. We began work on our Subscription service as well as completed development of our new Shampoo Bars which are coming very soon to our store. There has been a lot of work planning and pulling together details for Primp & Jol and we hope to have exciting news to share on that in a week or so. Our long term pop-up for testing will be able to launch once we get all the paperwork together and get our business license approved. To prepare for that, we have been bulking up on supplies and making as much product as we can.
This July was also our busiest July ever for online sales. We like to think it is because of our improved website combined with increases exposure. Our “new customer” percentage grew as well!
Work is also beginning on securing our intellectual property. We plan to contact any maker that has been making or selling a product that they call “beard butter”. We may not be able to claim the formula, but we can certainly make the claim to the name. It is a tough stance that we have to take but it is necessary to ensure a fair marketplace. Our hopes our that we can come to an agreement with these makers to allow them to use the name as long as we are compensated for the use. I am sure anyone out there that created something unique and different would feel the same way we do here at J&L.
Our next Pop-Up at a festival is coming August 11 – 12 at Retro on Roscoe. We had a good time last year and felt we would give it a go again. Classic cars, classic music and lots of good food – plus us!
Keep your eye on our Facebook or the online store for when the Shampoo Bars become available. We will post a story soon as well so you can learn all the details about what you would want a bar shampoo.
What is this all about you may ask.
Primp & Jol will be the name we will apply to our retail Pop-Up experiences as we go forward. The purpose is to prepare for a full retail experience that we aim to bring in the near future. Those of you that have been following us have seen us present a different take on the “festival” vending circuit by offering a shopping experience that allows you to browse and explore versus approaching a table to be sold to. We strive for our interactions with you to be welcoming and pleasant and not a seller versus buyer encounter.
We plan to move into a direction where we will offer more than the products we make to further satisfy your needs and offer more than just “products”, but an comforting experience that appeals to more than your personal care needs.
Branching out from accessories for the products we make, we wish to offer tastes of items to help you enjoy the little things in life; family, friends and even alone time. While J&L Apothecary and J&L Pogonotrophics will be the center of our merchandising strategy, we will complement them with little zones that speak to helping you create those happy occasions. This is where the name comes into play: Primp & Jol! Primp – spending time to make little adjustments to one’s appearance; Jol – a word with old Norse roots that means happy occasions (it also has J and L in it).
This will be a testing concept at first, as we learn from you what experiences and items you are most interested in to help us curate our offerings. As we have with all that we have done, we are going to continue to learn from you. It is never in our mission to dictate a lifestyle to you, but with Primp & Jol we are offering mini lifestyle enhancing items for you to pick and choose from as you see fit. It is important to us that it all works together and makes sense for you and for us.
You will start seeing more about Primp & Jol as we transition our retail experience and create our branding. This is not a new company name for our products, it is simply the brick & mortar extension of our brands that will sell our products. Both of our brands will be exclusive to Primp & Jol in the communities we will operate within.
It will mean so much to use to hear from you through comments, social media and in person what you think. Ask questions, offer suggestions and help us build an experience that many will enjoy.
We will be a Special Guest Vendor at Andersonville Farmer’s Market for this one day only!
Held every Wednesday through the warmer months on Berwyn Ave between Clark St & Ashland Ave. This is a smaller market than most in the city but it is a great mix of produce and products. We love Andersonville and they seem to love us back. At this first Pop-Up of the season we will be highlighting what’s new share what’s coming. It is always wonderful to interact with folks and we cannot wait to set up shop!