We first launched our first clay masks summer of 2017. They were an instant hit with customers, often selling out at every pop-up. When the season came to an end we started to analyze what we learned from our customers as we were introducing and selling our clay masks. A few months were spent looking at what others offer in the way of clay masks.
First we learned that they are pricey for all that they really are. A single use prepared mask was running anywhere from $2.00 to $5.00 at most retailers with upscale brands that offer little more being at the higher end. For products that were intended to offer multiple uses the prices started out at $20.00 for a 2 ounce jar or tube. Reading the ingredients in many of these masks also concerned us; use of lesser quality oils, harmful preservatives and very little of the good stuff.
Customers informed us that different masks were needed for varying needs throughout the year. Seasons and activities would require purchasing multiple masks to be bought and stored, creating a much higher expense. For us, to make masks that suited the ever changing tastes and needs of customers would mean making dozens of clay masks, leading to an inventory nightmare and the potential for customers to have products that would lose their effectiveness as they sat waiting to be used when necessity struck.
We love the idea of customization; making things personal for each person and for each situation. We have offered this concept in much of our beard care line already. It is the reason why we offer so many scent variations in most of our products as well. We had to ask ourselves how we could bring this concept to clay masks and keep it inline with our values.
It all starts with great clay mixtures that target base skin needs – dry, moderate (normal), oily, sensitive and combination skin types. Then we thought about all the great liquid add-ins that one could use to build their mask. Some great ingredients are likely already in your pantry, others ideal ingredients may be expensive to keep in sensible quantities in your home. We broke down each possible ingredient that would be part of a perfect clay mask and focused on those items that are less likely in the household – organic natural oils, glycerin, essential oils. From there we started building our system in stages.
First stage is to select a clay mix powder engineered for your specific needs. These mixtures all contain aloe vera and a couple clay powders. Each jar of clay is roughly 2 ounces in volume – due to the differing densities of clay they weights vary. You can easily get up to 12 masks out of each jar when prepared.
Second stage is to select liquid add-ins. Pulling from your pantry try coconut oil, organic cider vinegar or honey; or goats milk from the fridge. You can use any of our scented Body Oils, Junk Oil or even beard oils that you are already using. Or, you can buy one of our liquid add-ins like Argan + Jojoba Oil, or Glycerin + Aloe. Best to use a combination of liquids to craft your mask. We plan to keep adding items to the list based upon feedback. Basic rule is to mix equal parts of clay & liquid. Less liquid for a thicker mask, more for a creamy one. No set rule of how much, it all depends on where you wish to use it – 1.5 tablespoons would do your entire face for sure.
Third stage, to really make it yours, add some aromatherapy essential oil dilutions. A few drops of any one to help stimulate your mood or get more out of your mask. You can mix it up here too. Choose scents to help you relax, meditate or rejuvenate.
The best part is you can mix and match any of these add-ins. Use 2 or more liquids along with a couple aromatherapy oils to make the ultimate mask for you. You can even mix any of our clay powders for your base to really change it up.
R: Moroccan + Bentonite clay mask prepared
Like any mask, apply to washed skin and let dry. This often takes 15 minutes on average. Oils alone won’t “dry” but they will form a firm layer and thicken as it sets. With more water based add-ins you will see the clay change color, often becoming lighter as it dries. Some report that a mask tingles when dry or feels tighter on their skin. Once dried satisfactorily, rinse off the mask with a circular rubbing motion. This adds to the exfoliating power as you remove it. Upon the mask being completely rinsed away your skin should feel silky smooth. After drying your face, you may apply a small amount of our body oil or misting spray to add moisture – but you really don’t need to. Avoid applying heavy creams or lotions immediately afterwards as this essentially defeats the purpose of a mask by adding back in the toxins. Let your skin breathe!