New Product News for May

We have quietly been evaluating the skin care marketplace to see what the current trends are as well as what is genuinely GREAT for your skin. Some of what we have learned has already go into our existing lotions. Formulas have been tweaked to improve their benefits. We have started to add PANTHENOL to our products, a Pro-V B5 vitamin that binds with and penetrates skin and hair more easily to boost lubrication and hydration.

Our Foaming Face Scrub will have a couple new variations that will include 2% SALICYLIC ACID, a key BETA HYDROXY which aids in managing acne. Our original formula will go unchanged, but you will see at least 1 new formula by June in our shop.

There will also be a new cleansing scrub for the J&L Pogonotrophics line. This scrub is geared for men who are bald or who shave their heads. It will help remove excess oil and dirt and to prevent acne and other scalp irritations. As a bald man I have found that I needed something that will tackle these issues that are more common because of the lack of hair that protects the skin. The scrub will be awesome for all skin, so while you have it you can also get great skin anywhere you wish.

Recently we asked our customers what other products they would like to see from us. A common response was a desire to get more specialized skin care. Especially something to treat dry or aged skin. Our research brought us to ALPHA HYDROXY ACIDS like GLYCOLIC and HYALURONIC. Both of these acids help with adding elasticity and moisture to the skin and more easily breaks the bonds that hold on to dead skin cells. They are a part of those “chemical peels” you hear about. In a much lower percentage they still do a great job of reducing fine lines, wrinkles and redness that occurs. We currently have SERUM H A in testing. This all natural formula that uses plant sourced ingredients is a simple serum that can easily be applied to the skin in a fine layer under a moisturizer or sunscreen. Dermatologists recommend using such a serum twice daily. SERUM H A also includes vitamins B5 and C, along with Aloe Vera to aid in its effectiveness. Serums like this can run as high as $300, although most are under $20Our plan is to introduce this serum soon at a price point that is competitive to value brands while offering a higher grade pure product.

SERUM H A is part of a new branch of our Skin Care line that will carry a slightly new look to reflect their more specialized mission and ingredients. We plan to add a face moisturizing spray and a face wash to this group for launch. Look for details to come.

We are excited about this new additions. These new products will further differentiate us from the rest by providing more options, higher quality and value-minded pricing. Choice has been the foundation we built ourselves upon and we don’t see that changing.

Product Development: Conditioner Bar Part 2

We have been analyzing recipes to see what we can do to perfect the shelf consistency of the product to remain firm, even when it when the environment is warm or humid; along with being easy to use where it will create the “just right” creamy consistency of a conditioner when being used. We are sure there is the perfect ratio of thickeners/hardeners while still being something that will melt in your hands. So far we are not having any luck.

It seems the issue for us is that we wish to consist of 100% natural/plant based ingredients. We looking at recipes we are seeing agents being used that are not derived from plants. Currently we are working with Cetearyl Alcohol and Behentrimonium methosulfate – working together as BTMS-50. The names may be scary but there are genuinely plant based products, and not synthesized versions. Cetearyl Alcohol is a thickener for fats and oils. Don’t let the alcohol part scare you as it is a “fatty alcohol”, which are absolutely non-irritating and can be exceptionally beneficial for skin and hair. It is heavily used for lotions and conditioners throughout the cosmetic industry. Behentrimonium methosulfate is made from rape seed (canola) oil, and is a very popular conditioning agent along with being a great emulsifier. Together they work as a base for creating lotions and conditioners. Designed to be mixed with all your other butters and oils to bind them with water to get the right consistency. By adding higher ratios of Cetearyl alcohol you get a thicker to even solid product.

For now we are scrapping our Solid Conditioner plans until summer. The coming weeks we are busy building up inventory for the summer. Hopes are that we can piece together the right formula and have a product ready for Autumn. This project is important to us and we know it is something many are waiting for but we do not want to rush this and produce a mediocre product.


New Beard Shampoo & Conditioner

We are really excited to bring 2 very new products to our J&L Pogonotrophics line; our all new Beard Conditioner and our improved Beard Shampoo which replaces Quotidian Beard Wash. These are all new formulations designed from the bottom up to meet the very specific demands of beard hair.

While others will take a simple shampoo formula, natural or other, and bottle it as a beard shampoo. We dug deep into the needs of the average beardsman and paired the right ingredients, in the right amounts to address those needs. We began with our organic wash base, which in itself is an awesome liquid soap and as good as any other premium wash, and added key moisturizing oils that can penetrate the cuticle of the hair and nourish it from the inside out. We also added Pro-V B5 (aka Panthenol), which is found in many quality hair care products. Panthenol works by improving effects of hair elasticity, moisture retention and flexibility; and can improve damaged hair. Beard hair often takes a lot of abuse from the environment and from grooming habits.

This new Beard Shampoo is an example of the leading edge we take when it comes to quality premium beard care products and is priced very competitively. Compare to Bluebeard Shampoo’s ingredients and right away you will see the difference. You won’t see Hemp, Avocado and Macadamia Nut Oils – all proven to be amazing hair moisturizers! Nor will you see the number of organic ingredients like we offer. You also see they use Propylene Glycol, which can irritate the skin.

A sensible pairing for our Beard Shampoo is our all new Beard Conditioner. A super luxurious and THICK conditioner that is packed with all the best moisturizing agents you can find for nourishing hair. It took months to work out the idea conditioner that can penetrate the beard hair and leave it soft and manageable. This conditioner is so amazing that you may not need to use a beard oil as often. We bring over many of the same conditioners you find in our Shampoo, but kick them up with Jojoba Oil, Mango Butter, Shea Butter and Coconut Oil. You will also find a more Pro-V B5 to help ensure those moisturizers get to do their best work. There is no serious comparison to the quality of this conditioner!

Both of these new items are in stock in our store today! Each are only $10 for 120ml – 4 fl oz bottles. While the Beard Conditioner is unscented, the Beard Shampoo comes in our 8 core fragrances.

Again, we are setting the bar high for what beard care can be!

Original Beard Butter performance issue

First, I wish to state a couple important factors that underline this post. We are a very tiny company. That does not mean we are not trying to be bigger or that we should not function as if we were. It purely means that the smallest of “hiccups” can have a bigger ripple effect than if we were bigger. And as we state in our values, we wish to always be open and honest about all that we do – the good and the bad.

The last few months have been extremely hectic for us. In essence, it is growing pains. The Pop-Up store we operated dramatically increased our customer base and sale velocity. It also means some areas of our business did not get all the attention they deserve. What I am communicating here should have been disclosed sooner under the umbrella of our honesty value.

ORIGINAL BEARD BUTTER quality issue:

First it is important to know how we make our Original Beard Butter, and many of our products. We make an unscented base in bulk that is then dispensed in smaller measured quantities to make scented variations. This is how we are able to offer so many scent options for many of our items. In the fall of 2018 we produced a rather large batch of unscented Butter base to meet the increased demand during the autumn.

The facility in which we store our bases and finished goods is not adequately climate controlled. It is an old building that uses radiant heat that is also not well monitored. This situation lead to our Original Beard Butter warming and cooling in constant cycles; melting and setting over and over again. The Original Beard Butter is a mixture of fats, oils, butters and waxes that each have their own melting point and densities. The constant melting and cooling caused the heavier components to precipitate out – in simple terms, to separate away from the rest. This mainly affected the beeswax.

We took steps to melt and re-blend the base, which is permissible by industry standards, to ensure the parts were well mixed. Then we store the base in a cooler location that is less affected by the temperature fluctuations. We also inspected all our finished goods at that time for signs of the wax “crystallizing” withing the butter. All affected units were re-batched.

It came to our attention that a few units continued to be affected and we handled each of those issues on a case by case basis. Either offering to replace or giving advice on how to handle the product – whatever satisfied the customer.

It is important to know that there is nothing unsafe about continuing to use this product when this happens. It is not a desirable experience during application, but it will not cause any harm to your hair, skin or anything else it comes in contact with. If this happens to your Original Beard Butter at any time, you can simply warm it and whip it a little. Best scenario is to prevent this product from experiencing such temperature fluctuations.

Like many of our Beard Care products, the Original Beard Butter is 100% natural and contains no emulsifiers or additives. This is by design and not something we wish to change. In our 5 years we have never encountered this situation previously and were able to deduce the exact cause once discovered. We believed we had caught all affected product but it appears we did not. We have taken the following steps to ensure it does not happen again.

  • Our remaining affected base has been destroyed.
  • All units that showed signs of being at any stage of separation were also destroyed.
  • Any customer that reports this issue will receive a fresh new like item or a store credit. We must be able to validate your purchase and see evidence of the separation in a near full jar.
  • We are looking to reformulate the product. This has been in the works as we wish to add more premium butters and switch to a vegan friendly recipe. It is likely we will add Lecithin as an emulsifier to help prevent this from happening.
  • Original Beard Butter base is now being produced in smaller batches and stored in a more temperature stable environment that is regularly below 75 degrees.
  • All current inventory is fresh and stored in the same manner as the base.

If you have an Original Beard Butter or any other product from us that does not appear as usual or as described, please contact us immediately. The sooner you reach out to us the better we are able to correct the issue. Please note, that all our products are hand packed and naturally have imperfections from our production. These imperfections are only visual as we can assure you that we are using the purest of ingredients, naturally sourced wherever possible in a safe and clean environment. As we grow, we will be able to improve our production through more automated processes that remove these imperfections and irregularities.

We appreciate everyone’s support of our tiny business and hope that you have the most positive experience when using our products and working with us when things are not up to our standards. But do give us a chance to make things right before coming to a conclusion of how we operate. We take a level of pride in our very low defect rate and the absence of “bad” reviews on social media and Google. It is with you and this support that will allow us to constantly improve and grow.

Thank you very kindly,
John C Dodge
Founder
J&L Pogonotrophics LLC


Soap Bars: Hand cut vs. Molded

When we first started making bar soaps we went with using molds for forming each bar. They were much easier for us to produce small quantities and present a very neat solid shape. We took a new approach to our bar soaps with our re-launch last Spring. The thoughts were to give them a hand made look by forming a loaf in a mold to then hand cut for individual sell-able units. This process was also thought to make the process faster and the ability to produce more bars at once. Our sales had increased enough that we needed to make a dozen or more at a time to be efficient.

We sourced loaf molds and cutting boxes and went to work producing our new bars. They were a hit right away. People loved the fragrances as much as the look. Behind the scenes we had a problem; consistency. The loaf molds were not perfectly square and would bulge in the middle from the weight of the soap. When cutting the bars we found wide variations in the weight of each bar. The cutting process also caused minor fluctuations in thickness as well. And, there was a lot of waste from trimming off the edges. Those trimmings were able to be re-batched, added to the next production run so not to be a total loss.

It is very important for us to maintain consistency as much as possible in weight or volume of our products. We still hand craft everything we sell, so there is bound to be some minute inconsistencies but these bars were varying 15 to 20 grams within a batch. Our call was to mark them at the lowest average weight. We also came to realize that the hand-crafted look is not what we want. Despite being hand crafted we still wanted to keep a smooth “produced” look to our products, knowing that as we grow it will be the natural aesthetic by default.

When we launched our shampoo bars we decided that the round molds would be best. Making it an ideal size and shape for user experience. If molds were good for the shampoos then they should be good enough for the body bars.

It became apparent that the changes we made were not the right step for us and decided to return to forming each bar in its own mold. This allows the polished edge to 5 of the 6 sides of the bar. The bottom side, which is the top side when pouring into the mold, would not have a perfectly smooth surface. We are OK with that. Having an “unfinished” side to the soaps supports the “natural” nature of our products. Having one rough side versus 6 rough sides.

By using a mold for each bar gives us consistency without any waste. The variances are minimal, with each bar being at or above our target weight. There is less labor involved, no cutting up a loaf is needed just pop the formed bar out of the mold, smooth edges and bag. We are migrating back to using block molds for each bar as we replenish inventory. New inventory is already in stock, we will get new images up to reflect the changes as all our current options convert.

With increased growth we are able to tighten up our presentation, to put forth a more polished look so we can truly put reflect a premium image along with out already premium products.

New for March

Customization returns to our Beard Care combos!

Our popular “create your own” bundles have returned. Now even more customizable! Our Beard Oil 3 piece Set can consist of any 3 Beard Oils – any formula, any scent. The Beard Nourishing collection sees the return of the ability to mix and match scents between your Beard Oil formula selection and Original Beard Butter. When our revamped Beard Shampoo launches, we will bring back our Beard Care 101 collection that lets you add a shampoo to our Beard Nourishing collection.

New Hair Care in R&D

Our shampoo bars have been immensely popular. Since their launch we have looked into creating complimentary Conditioner Bars. We will begin the testing of these products in March with anticipation to launch before June.

The shampoo bars have also led us to rethink our liquid shampoos. With a renewed focus on core benefits of the ingredients for targeted hair care, we have developed 4 new liquid shampoos we expect to launch by the end of March. Of these formulas you will find 3 of our Bar formulas made in liquid form joining our reformulated FORTIFYING Shampoo. Expect to see QUENCH, FIXER and BALANCE Shampoos in liquid form soon!

Behind the Scenes

As we have grown, many of our model number/SKUs have become convoluted. Most of you may not shop by model number when browsing, but they are extremely important for tracking of our inventory and designating their “department” within our store. You will find that those little letter & number chains bear product descriptions are changing and may not match the label on the item you just purchased. It will take time for us to complete this transformation. Once it is complete, you may find that those SKUs make sense by defining the product, size and sometimes scent of our products.

Pop-Up Shop may be coming to an end

We have had a blast with our own little store. From the start we knew this would be very temporary. Our occupation of the space will end as soon as a permanent tenant signs a lease. Now that spring is coming, available commercial properties are sought for those wishing to expand or move before summer. There have been some interested parties looking at the space we are in. If anyone takes the space, we will have a very small window of notice and may close without warning.

This is not a sad thing for us, but we know it may be for those who loved shopping our space and finding new and exciting options in beard, bath & body products. It has been wonderful to talk with all of you that came in and we hope that once we close you become a loyal online customer. We are still seeking a pick-up location for local customers to save on shipping. Once we make such an arrangement we will make an announcement. Festival season is right around the corner and we have plans for taking part in a couple of the larger events. Keep a watch on our Facebook to see where we may end up.

Thank you all! Please share with us if you have any feedback related to our posts or products.

Changes to US shipping rates

This year a dramatic increase to USPS shipping rates took effect. This increase was even more than we had anticipated. Our recent price increases on a few items was motivated in part by the anticipated postal rates increase; which we based upon the percentage of increase for 2018. These new 2019 rates increased 3 times what we had planned.

Until we are able to create a shipping rate structure that applies a fair discounted rate for all without necessitating an increase to the prices of our goods, we have decided to cease the “Free Shipping for orders over $50” option.

To be transparent on this topic. The heaviest items we make are also the items with the smallest profit margin. Any order that contains one of these items costs no less than $11.00 to ship and completely erodes any money we make if that order qualifies for free shipping. The lowest USPS rate we pay for Priority Mail is $8.00, Parcel Select is $4.00, with rates going as high as $18 for our largest orders. We do not treat Shipping Fees as a profit generator, nor do we wish to inflate prices for all, and it is a necessity that our online prices match our retail prices.

This past summer we introduced a $3 “Saver Rate” that applies to any order that only contains our lightest of products – no matter how many are in your order! At the same time we added an $8 rate if an order contains our heaviest of products. Our $5 rate is applied to any order that contains our lightest of items along with our “average” weight products. We feel that these rates are rather fairly distributed and help keep costs down for our products while providing a value to our online customers.

We rely upon USPS as our carrier for many reasons. Not only are their rates far lower than UPS and FedEx., their services integrate flawlessly with our eCommerce system. Most often, our packages will fit in your mailbox. For those that live in dense urban areas, there is a higher chance your package will get to your home when you are not there, not tag left on the door. To date, we have never had a complaint about a package tossed over a fence, hidden behind a bush or stolen off the porch. USPS provides reliable tracking and if you use their mobile app you can get consistent updates on your order’s journey to you. I personally have worked in Shipping, Receiving and Fulfillment for longer than I care to mention and I can tell you many reasons why USPS is far better to work with, even when they mess up.

There is discussion among us here at J&L about creating a Membership Plan, akin to Amazon Prime, where you get free or greatly reduced shipping and modest discounts on our most popular items. Once we iron out the best price to charge for this service and exactly what the policies will be, it will be brought to you to give us more feedback. This may be the only way we can provide Free Shipping to our higher volume customers.

Thank you for your understanding,
John C Dodge
Proprietor
J&L Pognotrophics LLC

In with the new, out with the old

With the introduction of our ABSINTHE fragrance we will be retiring a couple of our original fragrances in our beard care products.

ATHENS and FIRENZE have been around since the earliest days of J&L. Formerly called CLASSIC SPICE and BAY & ROSEMARY respectively, their popularity has faded over the last couple years. Both will live on as custom order options, but remaining finished goods will be pushed out. Once sold through, these items will no longer be available at Pop-Ups or Festivals.

We are also saying good-bye to our current QUOTIDIAN Beard Wash. We have an all new formula coming soon that will be even more awesome for your beard with addition of HEMP SEED and MACADAMIA NUT OILS. It will be available initially as an unscented variant, with select scents to follow. Expect to see these available beginning of March.

ALL current liquid shampoos are retired and out of stock. We have 4 new formulas coming soon, 3 of which will be liquid versions of our most popular shampoo bars: BALANCE, FIXER and AMP. The FORTIFY Shampoo will be an updated version of our former FORTIFYING SHAMPOO. Following shortly will be revamped versions of our liquid conditioners when we introduce solid Bar Conditioners.

Before summer, expect to see new beard shampoo and conditioner bars. We will also be launching a liquid wash-in conditioner for beards. Formulas are still in testing and we hope to have them ready before June.

There are other changes and additions in the works. We are very focused on providing a robust line of beard, bath and body products. We are striving to be a one-stop-shop for quality personal care products!

A Look Back

I am taking a moment to look back at our journey as a business and a brand. The path was never easy, filled with personal and professional challenges.

What started out as a notion that I can make my own beard oil to save money and to make something better than I could buy. At the time there was only a tiny smattering of craft makers out there and one behemoth brand that was getting all the attention. My intent was not to make this a business, but a tiny side gig to add a little income while I made something for personal use and for friends. Right away I knew that I needed to make more than 1 formula to suit my specific needs and those needs of others who would benefit from my hobby. To me, this was a no-brainer; anybody could tell you that not all hair needs are the same for every person, nor for one person all the time. A little science and understanding of natural ingredients helped me create all our beard oil formulas to target varying needs.

It wasn’t long before we had a local barbershop interested in our oils. Ordering up extra supplies, I made a few dozen to sell through there. This is when it went from a hobby to what could be a business. The landscape was still rather barren for such items and I figured I could do well regionally by selling them online and through other barbers in the area. This is where the first challenge came about. Getting barbers, here in Chicago, to offer beard care products. There were not seeing the need or demand, nor do they see themselves as sellers of such products. Barbers may stock a few items to sell, but they don’t actively sell products. They are placed on the shelf and if the customers wishes to buy something they initiate the sale. Many of the barbers were saying that beards were just a trend anyway.

Within the very first months I started creating balms and mustache waxes as well as a beard shampoo. Intended to compliment the products I was already offering with the intent to be a complete beard care solution. Taking a clue from products some friends were using that they found at local beauty supply aisles, I started working on a cream like leave in conditioner for beards. At the time there was not a single item out there designed just for beards. By July we had our first Beard Butter available. It was revolutionary! Men loved it and it sold very well from the start.

After being in business for a year, I started to see more and more beard oils popping onto the marketplace. Still one-trick ponies in a variety of scents; many were downright inferior products. Folks were looking to capitalize on a trend and making products as cheaply as possible and charging a premium price. Makers were throwing around flashy words like premium and luxury to justify their pricing but when you read the ingredients it was clear they were low-balling it. Glycerin, olive oil, castor oil – all very cheap and not all that awesome to use. Glycerin is outright damaging to your hair if left on. The signs were there that this would become a crowded market.

During this same period of time it became a necessity for me personally to make this enterprise perform. Unemployed and no real prospects I needed an income as my savings was eroding fast. First step was to expand the brand and offer complete masculine personal care and grooming products. I added body wash, a couple bar soaps and what would become our single most popular product – Junk Oil. Another innovation created to meet an unmet need. Intended to be an alternative to using powder to keep your boys fresh after a shower that would not rely upon pore clogging powders and ingredients that are not good for the body or the environment. A natural oil that fights odor, keeps things fresh and is easy to apply. It also had other uses as a massage oil and skin softening oil. The name made folks giggle and buy it on a whim, only to come back and sing its praises. We had another hit!

After a year we learned of a street festival focused on locally made products. Learning about it a bit late we inquired about information for the following year. We lucked out as there was a cancellation and they had space for us in the current year’s line up. City Made Fest was a huge boost for us. We shared our booth with another local maker of fashion accessories, not thinking we would do all that well. Not only did we do great, we gained a couple leads on resellers and a ton of new customers.

From here we entered more festivals. Initially just this one but after a couple years we tried out a few others. City Made Fest went away, but within the same neighborhood was an even biggest fest in early summer that exploded our brand. It was at Midsommarfest that we had the best sales ever for a festival and we launched our new brand J&L Apothecary.

Why a new brand? Women. Ladies were buying our products for themselves and were requesting more favorable scents for them. By this time we had launched shampoo, salt scrubs, more bar soaps and hair oil. Women loved these products. We crafted a new label and made a few items geared just for women. They loved the products, but didn’t like that it was our “women’s line”. So we went back to the drawing board and overhauled the look to differentiate it from the rest. By the next fest we introduced our new J&L Apothecary line as you see it today. In time we kept adding more and more items and offerings to the line and made it a complete assortment of bath and body products for all. It is all gender-neutral – meaning that nothing is geared for women or men. It is just solidly performing natural products in a broad variety of fragrances and formulas that can appeal to anybody.

Through these first few years we have changed a lot. Our labels and packaging evolved as our brand evolved. Today we are confident that we have an awesome array of products for everybody. J&L Pogonotrophics will remain our line of facial hair maintenance products along with our most masculine of items. J&L Apothecary will be our brand of items for everybody, including men.

This brings us to today. We are now a leading local maker and seller of personal care items. We are working diligently to gain trust in our brand and products to solidify our place. We have put work into improving our eCommerce side, redirected our focus to end users over wholesale and continuing to improve our current offerings as we expand into new areas. All this leads us to Primp & Jol, but more about that in the next segment: A Look Ahead.

New products coming for 2019!

Over the next few months you will see us expand our accessory offerings as we work to build a “complete solution” to complement our own products. Our first foray into brushes and combs has been well received so far. Look for our expanded grooming product offerings as we add shaving basics to our J&L Pogonotrophics line. J&L Apothecary will see the addition of items designed to help create a home spa with towels, wash clothes and other simple necessities.

We are also looking to build other lifestyle offerings that promote a transition to natural and environmental friendly ways for daily life. These will be curated products we can acquire and offer and a savings over other on-line sellers like Amazon.

All of these new products will be a part of Primp & Jol as we further our plans for our permanent retail concept. New products will trickle in as we are able to source them from 3rd party manufacturers. Most items will be commonly available elsewhere, but we will strive to offer a more attractive price while remaining competitive. It is always our goal to offer choice, now we are striving to offer a level of convenience.

In the realm of new branded products coming next year, we are still working on ideas to expand our skin care with more premium lotions and creams; deodorants, toothpaste and possible fragrances. We are also partnering with a close friend to bring a ultra-premium beard oil to market with an exclusive arrangement that will permit us to be the exclusive seller of their products. We are working to ensure this new beard oil fits in well with our brand but will stand alone as its own brand. Look for product by Aristos this coming spring.

With our 5th Anniversary coming and all the new opportunities and products, 2019 is shaping up to be a very good year for us and for our customers!