We are a tiny team of friends that handle all aspects of this business. Each of us has a part to play to keep us moving.
John aka JC – because there is another John
Founder. Chief executive and architect of all that is J&L… essentially it is his baby. Passionate about what he does, and compassionate about people. Always thinking and plotting new concepts for the company. Created/invented our most iconic products: Beard Butter and Junk Oil. This is his full time career. All production and operational activities are performed by him. He designs it, makes it, packs it, puts it on the website, and ships it. Also does our social media posts, writes newsletters, handles PR. As we grow, these roles will get passed on to others so he can spend more time simply advising and guiding.
Larry is JC’s husband. Although he has a very time consuming full time career outside of J&L, he puts energy into all aspects of our operations. Providing financial feedback and assisting in new product development.
John (the other John)
John is our media and brand image specialist. Most of the pictures you see of us on our site and in social media are taken by him. It is easy to tell his work apart from that of others. Supporting us is a side gig when time is available, while he works as a professional commercial photographer. John works our Pop-Ups, pretty much side by side with JC. John is also a member of our “board of directors” in steering our direction and giving solid feedback on our products and plans.
Brandon helps out with our Pop-Ups and has been a great brand ambassador. As we grow, we hope he is able to grow with us to take on our marketing and sales when the timing is right. Along with his wife, they are very much a part of our business Oh, and Brandon is JC’s nephew.
Maureen is Brandon’s sister, JC’s niece… yes, lots of nepotism here. She has been a great sounding board for all that is J+L Apothecary. She has a solid understanding of skin care developed by personal experience, having specific skin needs. Technically not part of our “business” but she is very important to us as an advisor.
Other People behind the scenes:
We have quite a few friends of the business that have made a lot of our growth possible. From being strong Brand Ambassadors to lending a hand whenever needed. Some have provided us tremendous opportunities to gain exposure. Most of these folks have important careers that necessitates a level anonymity. What is important is that they know who they are and that we consider them a part of the J&L family.
Over the years we have had “models” and “customer assistants” that join in for the fun as the help our enterprise along. Folks like Dillon, Ted, Lela and Tim who have taken time away from their other activities to put some energy behind us. Especially during our Pop-Ups, they are essential to our success.
Diversity and Inclusion is a must.
It is true that we are led by a bunch of white dudes, a couple GenXers with aid from a couple Millennials. When you start a small business, you often rely heavily upon family and very close friends to help with all the work. We know this tips the balance but it is not a definition, nor example, of who we are as a company and what we value.
Each of us have unique backgrounds that taught us some basic values that seem to be lost these days. We treat every person with decency and respect. PERIOD! This is true in our personal lives as well as within the business environment. What pictures cannot tell you is that 3/4 of us white dudes are also members of the greater LGBT+ community and have been actively involved in various organizations to improve all of our communities of which we are a part.
We firmly grasp all that relates to being in a group that is marginalized. Although we may personally not have had the exact experiences that others have had; it does not negate the empathy we can feel and express for others. A key component of empathy is not having to have shared an experience but understand and feel for the experiences others have and the impact of those experiences upon a life.
We love people. We also understand that not every person is alike and that we each have different needs and wants. That is at the core of why we are in business. As we grow, we wish to be in a position where we can bring more people into our family that better represents the communities in which we live. Until then, we will continue to support every community the best way we can, by offering products that can meet a person’s needs regardless of gender identity, age, race, nationality, skin tone, physical appearance, physical ability, economic status, education or personal beliefs….. and anything else that can make each of us who we are. We love people! Not only that, but we love people who also love people.
By embracing each person as they are, without exceptions, we make this world more beautiful. Such a thing is not cosmetic but genuine. We wont carve out niches to exclude anyone! J&L is a community for all, no matter what other community you are a part of, and you are welcome here!