J&L POGONOTROPHICS LLC is the maker and purveyor (pretentious word for one who sells) of high-quality personal care products being sold under 2 specific brands: J&L Pogonotrophics for all beard, facial hair and masculine care products; J&L Apothecary Brand for gender neutral (this means it’s for everybody) personal care products.

Starting out with a couple beard oil formulas with an old time masculine image, we quickly expanded into other product types thanks to requests from customers and keeping our eyes on the natural personal care landscape. We invented Beard Butter (in name and in formulation) to create a versatile conditioning and styling product with countless benefits. With our offering gaining appeal by all kinds of men as well as  women we created the J&L APOTHECARY brand. It is gender neutral by design, with a strong focus on performance over projecting an image to aspire to, or to define you. There is no underlying pretense, just quality natural products for your skin, hair and your entire body.

Between both brands, it is most important that they are of the highest quality, clean & natural and as affordable (inexpensive, not cheap) as possible when compared to other small “boutique” brands like ours. Our aim is to ensure our products are as natural as possible, not contain harmful synthetics, parabens, sulfates and we would never consider testing on animals.

With the growth of J&L Apothecary we are able to expand into many product areas. We have already introduced a Pet Shampoo and we have some ideas for future products for the kitchen and home.

John & Larry, founders of J&L Pogonotrophics LLC

Our Founders

We share over 50 years of “bearding” (yes, this ages us) experience and nearly as much experience with retail, brand building, merchandising, and have become growing advocates for clean living. We are a family owned boot-strap small business (we don’t have big debt or investors behind us); and proud of it! We call our type of business a “Tiny Business” as Small Business no longer means small.

The principle idea came from John. Along with Larry we tried many means of conditioning our beards that never really worked well for both of us. Some investigation into a recent big name beard oil Larry purchased, John saw a way to make it better and cheaper. A culinary interest lead to learning everything he could about natural fruit and nut oils that are commonly used in beard oil. From the start it was obvious that not 1 product would be ideal for all beards, so we made 3 formulas to fine tune the conditioning of the oils for different beards.

After introducing our first Beard Oil formulas in late February 2014, John went to work on creating the most ideal conditioning beard balm. A balm that would deeply condition, stick to the hairs and provide a little styling aid. By summer, the Original Beard Butter was introduced. Yes folks, we invented it and it was quickly stolen by others (still waiting for the royalty checks). This was not the end of our innovating, Junk Oil came soon after. We also started creating products for a complete solution for hair, skin and body all designed for bearded and hairy men. Well, women liked many of those products as well, and this is where J&L Apothecary came to be.

Based in Chicago’s Rogers Park neighborhood, we are easily found roaming about in the north side neighborhoods. We are strong supporters of various Chicago organizations and social causes. As a business we have no agenda other than to provide our quality products to those who appreciate them and to expand our appeal to more people to appreciate them as well. We may never be the biggest out there, and we are very OK with that. We merely wish to keep doing what we are doing and provide a choice.

Our future goals are to have a full functioning “factory store”. In this space you would be able to see how we make all our products, buy your favorite items as well accessories to help you enjoy our products. We also anticipate having a customization bar where you can have many of our items made to order for you by selecting from a variety of menu options. This will be a community space for people to enjoy

We have chosen to call this concept Primp & Jol. A name that covers what we are already doing and what we wish to achieve with our retail space.

We thank you for your time, interest and patronage. We hope you enjoy what you take away from us and will share your experiences with others as well as tell us what you think.

John & Larry