J&L POGONOTROPHICS LLC is the “company” behind 2 specialty / boutique brands of personal care products that are built on one simple principle: Be of premium quality, as natural as possible, work as intended and priced to be used effectively. We also strongly believe in the philosophy of Self-Care through Personal Care; a belief that the little things we do to make us look better and feel good can help improve our overall self-esteem.

We began with J&L Pogonotrophics to focus on the bearded and hairy male. Targeting specific needs such guys face when it comes to taking care of their beard, hair and skin. With women loving many of our body products and asking for more, we developed J&L Apothecary Brand of bath & body products for EVERY body. While J&L Pogonotrophics is mainly for men, J&L Apothecary is about the product and the job it is designed to do. It is 100% gender neutral and can be enjoyed by anyone with skin and hair.

Below you can learn more about what we do, as well as a link to learn more about the 2 GenX guys that started this as well as the extended family that help us out.

Our Company

We wish to bring back some of the old ways of business. Go back to a time where you invested in your business to make it grow. There was a time when a company’s profits went back in to the business to develop new and better products and adapt existing products to ever changing markets.

You likely have heard the corporate speak, “think outside the box”. Well, when all you can see is the box and you are bound by its walls you are instantly limited in your scope. We prefer to not be in a box. To have an open line of site to the world around us. To take in all that we can see and hear to stimulate our creative process. If we had simply stayed inside a box and tried to only imagine what is outside it, we would never have been inspired to even begin with our first product. While those who stay inside a box become stagnant, we continue to innovate and redefine who we are.

Our Brand

We see ourselves as a little boutique brand that is relatively comfortable staying that way. We are certainly not a “Lifestyle” brand; one that tries to influence or appeal based upon an image of a quality or vision of a life. We like to be product forward in our approach and use less to say more. We don’t subscribe to the belief that higher price must equate with higher quality. The “get what you paid for” reasoning is invalid when often we are buying an image of a lifestyle over the reality of the product. J&L is about simplicity, honesty and transparency in all that we do.

Our Products

We make every single product ourselves, by hand, in very small batches. Some soap items we make from a pre-made base we source that is organic and meets high European Union standards of purity. Innovation is important to us, as it is any business, and we are proud to have been the first to introduce Junk Oil and The Original Beard Butter. We are also the largest beard care product maker that offers specialized Beard Oil formulas for varying conditioning levels.

Every ingredient we use is sourced from reliable suppliers for quality and purity of their products. There is a higher priority given to purity and performance of any ingredient over it being USDA Organic. Where possible, we source ingredients that carry the SOIL ASSOCIATION Organic Certification.

Currently we have over 100 products, including scent variations, all of higher quality and sold at a price lower than you would find on Amazon or Etsy for like items for quality and ingredients. In fact, we are even less expensive than some much bigger name brands that are of lower quality and are using inferior ingredients.

John & Larry, the beards behind J&L Pogonotrophics LLC

Our Team

We created a separate page where you can meet some of the folks behind the curtain. The TEAM

JandL Pogonotrophics LLC

Plans for continued growth

Due to the current social and economic situation we have been placed in a holding pattern to preserve our business through a rocky market. All Research & Development has been suspended. Plans for new products have been shelved. The ability to sell in person through Pop-Ups and City Festivals has been taken away from us. Although we agree with these decisions, the impact will be substantial if we do not shelter our business from any economic downturn and focus on our core business and products.

We are willing to accept limited investment offers to help us move into the next phase. An ideal investor would be one who respects the Brands, as they are, and wishes for them to gain more traction with the public. They must be able to think of a wholly new box, not just outside the box. To be willing to not do what everybody else is doing which will allow us to be step ahead of the curve instead of being behind it. Such an investment would let us obtain our factory store and put more effort into our almost non-existent marketing.

We thank you for your time, interest and patronage. We hope you enjoy what you take away from us and will share your experiences with others as well as tell us what you think.