When we first introduced Solid Cologne in 2017, we were among the first to refresh this classic fragrance vehicle for the 21st century. Upon launch they were very well received and sold quite well. In a very short time we were being outdone by newer and bigger brands jumping on the bandwagon. To be honest, we did little to update our product to compete. We had invested in our current inventory and did not wish to throw it out to restyle it for what consumers were seeing in the marketplace. This may have hurt us, but we are not out of the game!
Once our sellable inventory dwindled, we gave away the remaining units as scent testers to new customers and headed back to work to re-invent our entries. For the most part, there was nothing wrong with our fragrances; many were already well established scents used in other products. A couple of the new scents we created for Solid Cologne were introduced into other lines. Where we felt we were lacking was in presentation. Our colognes were crafty and simple; nearly pedestrian in packaging. We used the same slider tins found in our Lip Balms. Although they had their own kitsch, they didn’t impress or make a strong enough statement.
We have spent more than a year looking for the ideal packaging that fits our brands yet elevates the overall aesthetic of a wearable fragrance. Simplicity is still there, but we feel we made it more sophisticated. While it is well in line with everything we make, just a couple little tweaks elevates it.
The core formula is also being updated. It will be 100% Organic and Skin Safe! We will still rely upon fewer than 7 ingredients for the base, but they will be mostly all new ingredients. We wish for this product to be just as much of what we have always been about while we send a clear message around where we are going.
Much loved fragrances will return: JAKARTA, SHANGHAI, OXFORD will be on board. We also have 1 new fragrance that will be exclusive to Solid Cologne: ARCHER. This will also be the first ALL NEW fragrance in over 3 years. It will be very unique! A blend of sweet, spice, wood and musk. This will likely have its lovers and haters – but that is to be expected with any complex fragrance. It is clean and fresh for daily wear, but has a dark side that is alluring and exotic. After these first 4 scents are on the market, we have 2 more to follow. One will be based upon the Oak Moss + Amber scent we offer in candles; the other will be a secret for now. Eventually we will have a full spectrum of scent options with approximately 8 scents by Christmas.
So what is the packaging? We teased a part of it already on Facebook; you will have to wait until it closer to launch date for the full picture. And what is the launch date. The first 4 scents are planned for Labor Day weekend with the rest to follow in October and November.
The name and brand associated with these new Solid Colognes is JÖL FRAGRANCE. Price will be $28 for 15ml/ 1/2 ounce jar. Like all we offer, this is below the market price for such a product!