Clearly Natural, Part 2

Early this month we posted an article about our approach to natural products by letting the their natural state stand out. As we move throw introducing the new clear packaging we are surprising ourselves with how the items appear. It’s not a bad thing, just different and at times comical.


Our new SHOWER GEL is presenting the most interesting reactions. When working scent and essential oils into soap and other base components there is a scenario called the “vanilla effect”. Named for the common culprit, many oils can cause a product to become yellowed or even brownish in hue and often cloudy. To incorporate all our added ingredients to the organic base liquid takes a gentle touch to properly blend all components well. It is soap after all and the lightest agitation will cause bubbles. You cannot whip or shake the mixture or else you end up with voluminous suds that will take weeks to condense and settle before you can even package it.


These two characteristics has led to some interesting results. No matter how gentle we are, when filling the pouches, a head still forms on the soap. Normally this will take a couple weeks to go down and has absolutely zero effect on the performance of the product if it returns through movement. Combined with the vanilla affect of some of the oils, it causes the SHOWER GEL and PET SHAMPOO to look like freshly poured beers when we fill each pouch. The color differences between scent options provides the appearance of a light IPA to a farmhouse red ale.

SHOWER GEL and PET SHAMPOO showing off their true colors

Now there is no cause to be alarmed, and it should not need to be mentioned that this are not to be consumed internally. The bottom line is that we strive to keep our formulations and ingredients as simple as possible and plant based. We use very little emulsifier in our soaps as they can have a negative impact to the lather. The desired viscosity of our liquid soaps adds to the “head” forming and taking longer to flatten. And as it being soap, it will easily reform when agitated. That means, when it ships to your door it has likely been jostled and shaken quite a bit. No need to let it settle before using it, you will still get the same luxurious lather with every use. In fact, these liquid soaps have the most amazing lather you will likely find in any body wash!

Clearly, we make a great product. It may not be the prettiest (unless you love the visual aesthetics of beer), but the experience it provides is pure beauty.

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