The decision to change the formula of one of our signature products that we have had since our beginnings was not easy to make. There is always a fear that a change to a much loved and popular product will lead to a negative reaction from it’s admirers. Be assured that we did not take this change lightly and worked to make sure our product was only made better by the change. We felt we had to make these changes due to ethical concerns around two of the ingredients.
From the beginning we have used Palm Oil and Lanolin for their known skin and hair benefits. Both of these ingredients were not in a large abundance in our former formula, but they were powerful at what they did. Although we sourced our Palm Oil from a supplier that assured us that it is ethically sourced from growers that treat their workers fairly. With recent reports that such statements still cannot be trusted as so many workers are being exploited in all growing regions of this widely available fruit oil, we have opted to remove it over trying to obtain definitive assurance we are buying from ethical sources at all times.
Lanolin is an animal sourced component, made from processing sheep’s wool. In essence, lanolin is sheep sweat. When washing the wool, a goo remains that is highly refined to provide lanolin. Prized for it’s skin softening properties since the earliest of times, it is now seen as a byproduct of animal abuse by many advocates. This is an ingredient that is hard to find an equal to offer the same qualities, but we were up for the challenge.
We found 2 popular, commonly available plant based ingredients to be perfect replacements for the ingredients in question. First is Hemp Seed Oil. Hemp is very high in A, B & C vitamins and a great blend of Omega fatty acids that are perfect for hair and skin. We have used Hemp Seed Oil in many other products and have found no real issues with how it performs or affects our formulas. It’s addition, it brings a huge nutrient boost to our product and is the perfect replacement for Palm Oil. Our Hemp Seed Oil is also certified organic.
To replace lanolin we had to dig deep to find something that maintained the texture of the Beard Butter formula along with providing equal or better conditioning. We looked into so many natural fruit butters, but none of them performed at the level we desired when testing. Reading up on natural skin and hair care product components, we learned about Behentrimonium Methosulfate, also known as BTMS. This is a very popular hair conditioning agent that is derived from non-GMO rape seed oil (more commonly known as Canola Oil). It helps detangle hair as well as condition. You can find it in all the best hair conditioners and many salon shampoos. Combined with Cetearyl Alcohol ( a fatty alcohol derived from fruit oils), BTMS becomes a powerful hair conditioning agent as well as an ideal emulsifier – keeping everything mixed with it well blended. This not only became a very sensible choice, but adds benefits to improve the quality of the product.
When you first see this tweaked Original Beard Butter formula, you will notice it is no longer a creamy white-yellow, but in fact has a greenish tint. This is caused by the organic hemp seed oil. It will not color your hair green. The texture is a bit “creamier” and will melt a little quicker making it even easier to apply. It will also re-set quicker if the Beard Butter melted in hot environments.
The first Original Beard Butters you will see with this formula will be our Expanded Assortment scents as these are scented to order from the most recent batch of Beard Butter base. As we sell through our currently produced Original Beard Butter, the new formula will enter into our regular inventory.
If you receive one of these, please give us feedback to let is know what you think.
Thank you, John