We are currently working on some improvements and modifications to the existing Primp+Jol Club. Soon you will see it called Primp+Jol Premium. As you may guess from the name change that there will another level of our Loyalty & Rewards program. Soon we will introduce Primp+Jol Club “base” (name pending). All current members will automatically become Primp+Jol Club Premium members and will only see an increase in what items their discount will apply to. New members will see the difference upon joining. We will be updating this article with all the details shortly. Current members can expect an email with all the news and a comparison of the different memberships.
Some may have already seen our current little survey on what they would find most valuable in such a plan. We know that a plan is not ideal for every customer. Some may not wish to shop with us enough to make it of value to them. We are crafting this for those that already or would wish to shop with us a few times per year.
Our objective is to create a rewarding experience for those who do shop with us regularly or wish to shop with us more often. A large hurdle is always SHIPPING RATES when shopping online. As a tiny business we do not get any discount on shipping fees because we are unable to supply the volume they require. Paid services exist to help businesses like ours, but at this time the savings is lost to the monthly fee we would have to pay. Until we generate enough shipping volume, we pay what everybody else pays. This makes it hard to offer free shipping without raising our product prices. The membership fee is a means to offset those costs upfront in the hope that members will use their membership to not only get back what they paid, but save going forward.
Another nugget of feedback we receive is around volume pricing, or discounts for return customers. First, ALL our customers are our BEST CUSTOMER. Regardless of the quantity of items or orders each may purchase. Personally we are not fans of special treatment and prices for select customers. We have to balance this with the fact that those who spend more with a business want to be appreciated for their loyalty. The easiest, most cost effective way for us to offer such is through a paid membership and give those a blanket discount that encourages them to shop more regularly.
All of this is what goes into any online retailer offering a paid membership, much like Amazon Prime.
MEMBERSHIP vs LOYALTY PROGRAMS
Loyalty programs give you “points” based on a per dollar basis. Most programs earn a penny for each dollar you spend. Your points would then be turned into cash-off discounts at a later date. With some programs, the points expire within a year making it nearly impossible to get any benefit out of them. A Membership works as a means to incentivize repeat business. If you pay a membership fee up front, you are more likely to return as a customer to recoup the expense. When the plan is priced right, the expense is quickly recovered with a small amount of transactions and as a loyal customer you will continue to save for the duration of your membership. The negative is for those who join but then don’t shop more than once or twice during the period.
The pricing for our plan is designed to pay for itself very quickly. Based on our repeat customer’s habits, members will see the most benefit after 3 orders. Our Welcome Kit is also a value added benefit as the retail value of included items will be more than the cost of the membership.
OUR PLAN at launch
We have very specific goals we wish to achieve with a membership plan: Reward repeat and high volume customers as well as offer a means to save money on those orders. Here is what we are planning to offer for the annual membership fee: (details below are subject to change over time, please see the Purchasable Item for exact details of what your benefits are at the time you buy).
- FREE SHIPPING for all orders.
- 10% Discount on all items we make! This will exclude sale and clearance items as they are already discounted more than 10%.
- No need to apply a code at checkout – you will see your membership price when browsing, as long as you are logged into your account.
- 5% Discount on select PRIMP & JOL accessory items.
- Early Access to hot new items.
- Membership exclusives to special scents or sizes of our regular products.*
- Specially priced gift sets and collections.*
*planned, but no firm date as to when to expect these benefits
What you will not be able to do:
- Share this plan. It will be associated with your account email address and you will be required to log into your account to order. Sensible gifting is perfectly acceptable, but please avoid shopping for all your friends and family.
- Apply your membership in person. We do not have a brick & mortar store at this time. When we set up a pop-up, we may not have the means to validate your membership. There are also a bunch of different cost factors related to this as well. When we do have a fixed location we will certainly include functionality for memberships.
- Monthly billing will not be available – this will be an annual membership to run for 12 months from the date of purchase. You will have an option to renew. Membership is paid in full at start of the plan for each year. If we see strong enough interest, we may introduce a monthly plan, but it would not be the same price.
- “Double Dipping” – to protect our business we cannot permit the stacking of discounts. As a member you will get 10% off automatically on everything we make. If an item is on sale for 15% off, the risk is there with some items to become a loss for us to sell. We will simply make the discount not apply to sale items, so you can always get the lowest price.
- Coupons may not work with your Membership. Each coupon has it’s own rules but most will not allow stacking to begin with. If a coupon works, even though we may say it will not work for Memberships, then YAY! You get to save more.
- If we see a plan being abused with an abundance of orders being shipped to various addresses, we are likely to send notice that it is of concern and if we see the behavior continue we will terminate your membership. If you have friends that want to save, encourage them to join!
Will their be tiered memberships?
Details coming with our update to Primp+Jol Club Premium benefits.
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