2019-2020 NPD Roadmap

Yes, the headline reads more like a business plan than an informational post. That is intentional as this is a more formal piece on where we are heading as we go into our busiest time of the year.

NPD = New Product Development. This will layout what our plans for new products that in the works for the upcoming 6 to 9 month period beginning July 2019.

BODY BUTTER & BATH BUTTER – available now

These have been in the works for the last year and have finally launched. The Body Butter was a bit premature as we had a huge “A-Ha!” moment. We have retooled the base formula of our Beard Butter into an amazing skin cream for superior moisturizing.

The Bath Butter was actually slow in development but we finally got around to actually producing it. This is a body cleansing cream with Himalayan salt for exfoliating and softening. This will be available in “flavors” that will be unique [for now] to this product line.

MEN’S UTILITY SOAP BAR – plan is for November 2019

We have been tossing around the idea for this product for some time, repeatedly pushing it off. The concept is a soap bar that is ideal for hair and skin. Intended to be launched with our Bar Shampoo, we held off as we wished to not overwhelm the market at the time. Many men like to keep it simple and have one product that does all their bath time cleaning. Where many of these bars that are already on the market do the duty with varying levels of mediocrity, we will get down to the skin and hair basics to create a product that has the right levels of what will work best for head, beard and skin. Using some of our newest ingredients that bring out the best in your skin in hair and pack them into a clean, organic soap bar. These bars will lather great, rinse away easily and come in our most popular J&L Pogonotrophics’ fragrances.

DEODORANT STICK – February 2020, maybe

Another project that has been in the works for some time. We have looked at numerous recipes and like everything else we do, we look into the core ingredients that will best suit the job of keeping BO at bay while not being greasy or irritate sensitive skin. We plan to bring 2 to 3 variants to market that will give options in performance and fragrance.

“JUNK OIL” CREAM – Fall 2019

It has been requested that we make a cream or balm version of our JUNK OIL. We have a name selected for this product that will be just as fun and attention grabbing as Junk Oil has been. The idea is to have a thick lotion like deodorizing item that is natural/organic, safe for the most intimate of areas, does not feel greasy and most of all, does the job of keeping you fresh “down there”.

FRAGRANCES & FLAVORS – FALL 2019

As part of our plan to always bring variety to our fragrance offerings we will be retiring a couple fragrances at the Holidays to make room for new scents. The plan is to rotate out some scents after 2 years. This year we will say farewell to TAROCCO and CITRUS GROVE. Tarocco will remain as a custom order scent for Beard Oils & Beard Butter. At this time we have ceased production of these 2 scents. LONDON may also be retired as well.

We are currently testing new scents to bring forward. Some are already out there in select products to test the public’s reaction. So far, ARUBA looks like it may be a winner for J&L Apothecary products, but we don’t see it being a great fit for Beard Care products.

Lip Balms will see TWISTED MINT and PINK GRAPEFRUIT come to an end. DREAMSICLE will launch this fall. CUCUMBER MINT is also on the horizon. Expect a couple more flavors to be added. We also plan to introduce new sets with exclusive flavors.

Solid Cologne has been very popular and we hope to expand this line with more fragrances from our current assortment as well as try new ones. Solid Cologne has been a means for us to test new ideas for fragrance. If we get plenty of positive feedback from a new cologne scent, we begin to share it with other lines.

“BUG REPELLENT SPRAY” – SPRING 2020

This is likely the product that we have been working on the longest. We intended to launch it this summer but we had too much on our plate and shelved it to be launched Spring 2020. This spray will be 100% natural, safe for you and your pets, and safe for most fabrics as well.

Recently we took a camping trip where we were able to field test our formula. It performed very well, keeping flies, moths, beetles and mosquitoes at bay. A simple spray over exposed areas and at the feet lasted for hours before reapplication was necessary. The blend of essential oils smell pleasant to you but offends the bugs enough to keep them away. The formula is light, water based and does not require shaking before each use.

PRIMP & JOL

This retail concept, as first introduced, is postponed indefinitely. Our Pop-Up this past Holiday season taught us a lot and has inspired us to re-tool this concept. Our focus will be to create a production facility that we can open to the public for shopping as well as demonstrations and group activities around personal care, grooming and self care. By doing this we feel we are capturing more of what “Jol” means as we create a fun environment to explore us and our products as well as yourself. Depending on how well we do going into this coming holiday season will determine how soon we can make this happen. If only we can flip a switch and make it happen today!

SUMMARY

Much of what is listed here are ideas that we have had since the launch of J&L Apothecary. We feel that once these products are completed and introduced we will then put our focus on improving the products we already offer, update packaging to be more environmentally friendly and challenge ourselves with expanding our customer base. 2020 may see us pull back from doing Chicago street festivals and focus on retail outlets that take less physical drain on us and presents our products in a better fashion. Festivals are fun; but they are a lot of work to prepare for as well as operate. The sun and heat are not ideal environments for our products, which have caused quality issues for some items. Fluctuations in weather affects how well we perform at these festivals and due to their costs to participate, we cannot risk rainy weekends that soak us and keep shoppers at home.

We hope you appreciate our roadmap and are excited for what we plan to bring to you. In some ways this is the fruition of our “Phase 2” as we plan for “Phase 3”.

Thank you, John & Larry – and the J&L Family

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.