New Product News for May

We have quietly been evaluating the skin care marketplace to see what the current trends are as well as what is genuinely GREAT for your skin. Some of what we have learned has already go into our existing lotions. Formulas have been tweaked to improve their benefits. We have started to add PANTHENOL to our products, a Pro-V B5 vitamin that binds with and penetrates skin and hair more easily to boost lubrication and hydration.

Our Foaming Face Scrub will have a couple new variations that will include 2% SALICYLIC ACID, a key BETA HYDROXY which aids in managing acne. Our original formula will go unchanged, but you will see at least 1 new formula by June in our shop.

There will also be a new cleansing scrub for the J&L Pogonotrophics line. This scrub is geared for men who are bald or who shave their heads. It will help remove excess oil and dirt and to prevent acne and other scalp irritations. As a bald man I have found that I needed something that will tackle these issues that are more common because of the lack of hair that protects the skin. The scrub will be awesome for all skin, so while you have it you can also get great skin anywhere you wish.

Recently we asked our customers what other products they would like to see from us. A common response was a desire to get more specialized skin care. Especially something to treat dry or aged skin. Our research brought us to ALPHA HYDROXY ACIDS like GLYCOLIC and HYALURONIC. Both of these acids help with adding elasticity and moisture to the skin and more easily breaks the bonds that hold on to dead skin cells. They are a part of those “chemical peels” you hear about. In a much lower percentage they still do a great job of reducing fine lines, wrinkles and redness that occurs. We currently have SERUM H A in testing. This all natural formula that uses plant sourced ingredients is a simple serum that can easily be applied to the skin in a fine layer under a moisturizer or sunscreen. Dermatologists recommend using such a serum twice daily. SERUM H A also includes vitamins B5 and C, along with Aloe Vera to aid in its effectiveness. Serums like this can run as high as $300, although most are under $20Our plan is to introduce this serum soon at a price point that is competitive to value brands while offering a higher grade pure product.

SERUM H A is part of a new branch of our Skin Care line that will carry a slightly new look to reflect their more specialized mission and ingredients. We plan to add a face moisturizing spray and a face wash to this group for launch. Look for details to come.

We are excited about this new additions. These new products will further differentiate us from the rest by providing more options, higher quality and value-minded pricing. Choice has been the foundation we built ourselves upon and we don’t see that changing.

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