We are nervous and excited with this launch.
Whenever you make such dramatic changes to your web presence it brings the risk of bug and glitches. Tiny oversights that appear with the potential to be embarrassing or distracting.
The excitement comes from knowing all the potential this presents you. We shall be more easily reactive to the needs and demands of customers through purchasing. As we roll all of this out over the coming months we will encounter new challenges to an already busy time of the year for us. Summer brings festival pop-up stores. These pop-ups become 75% of our annual sales. The increase to our customer base leads to added business later. Production is a constant throughout these months as we are making more to sell and more to replenish what sold and which will sell later. We often head into the holiday season well prepared for what it brings. To add to this hectic mix major updates and revisions to our website may spread us thin.
But, it is important. Not only to you but to us. We will present a better experience all around. It is establishing us more firmly as a strong regional craft maker of personal care and grooming products. The stronger we become the better we can become. Increased sales leads to more buying power for materials which leads to better pricing for us and lower prices for you.
This new website and store is another part of all the wonderful changes we have been making this year. New innovative products with out Clay Mask Creator System, Foaming Face Wash and new scents in our Men’s Shaving line. We have a couple more items to come that add more to our strength of offering a comprehensive line of gender neutral skin care products. Our aim is to make skin care more important to everyone and to show how easy it is. We have plans for even more to come as we focus on UV protection and more luxurious spa quality items a down to Earth prices.
By May 12, 2018 our new site should be up and running. Pardon any typos or flaws as we iron out any rough spots.
We thank you so much for your continued support,
John & Larry
Founders of J&L Pogonotrophics